Course Description

Founder, CEO of ArtistShare

Brian Camelio

Brian is as an accomplished musician, producer, educator and entrepreneur. Most notably, he is credited as being a pioneer of modern "crowdfunding". In 2001, Brian founded ArtistShare, the Internet's first "fan-funding" website which became the blueprint for today's rewards-based crowdfunding model.In 2004, the first ArtistShare fan-funded release won a Grammy award and became the first album ever to win a Grammy that was not available in retail stores. ArtistShare fan-funded music projects have received 29 Grammy award nominations and 10 Grammy award wins to date.As a pioneer in crowdfunding he has been an invited guest speaker at Judge Business School at Cambridge University, Midem, The Grammy Foundation at NARAS, ASCAP, NYU Law School, Pew Center for Arts & Heritage,The Songwriters hall of fame, The Future of Music Coalition, George Mason School of Law, The Global Crowdfunding Convention and has been an advisor to the Canadian Heritage Copyright Policy Branch as part of their research on copyright reform in Canada.Brian also spent 15 years as an adjunct professor at the New School for Social Research in Manhattan, NY.In 2005, he was featured in the marketing book "The Big Moo: Stop Trying to be Perfect and Start Being Remarkable" by entrepreneur and author Seth Godin. Brian is a U.S. Patent holder and a strong advocate of the protection of intellectual property rights for aspiring inventors and creative artists.

Course curriculum

  • 1

    The Basics - Part 1

    • Introduction and some key concepts

    • Introduction To Fan-Funding and Relationship-Based Marketing

    • Fan-Funding vs. Crowdfunding Infographic

    • FanFunding vs. Crowdfunding Comparison Summary

    • A Cautionary Tale

    • About the reading

    • Methods and apparatuses for financing and marketing a creative work

    • Campaign Identification Worksheet

    • Self Behavior Analysis Worksheet
  • 2

    The Basics - Part 2

    • Setting Expectations (video)

    • Setting Expectations (PDF)

    • The Definition Of Success

    • The Incredible Power Of The Creative Artist

    • Establishing a cultural brand in a digital world

    • Exploring the Essence of a Fan Relationship
  • 3

    Communication Is The Key

    • Super-serve Me!

    • The Power Of Three
  • 4

    The Power of a Survey

    • Introduction and Next Steps

    • Putting our Concepts Into Action

    • Survey the Project and Identify the Goals
  • 5

    We're On A Mission: Creating Your Project Mission Statement

    • The Importance Of A Mission Statement

    • How to Write an Effective Mission Statement

    • How to use the Mission Statement
  • 6

    The Basics of Digital Media Technology

    • Digital Marketing Terminology - The Basics

    • The S.M.A.R.T Goal Framework

    • 5 Categories Of Fan-Engagement Infographic

    • The Tools
  • 7

    A Case Study : Into Action

    • Putting the tools into action

    • Case Study: An Artist Reflects On His Career - The Survey

    • Case Study: An Artist Reflects On His Career - The Mission Statement

    • Case Study: An Artist Reflects On His Career - Definition Of Goals

    • Case Study: An Artist Reflects On His Career - Marketing Message

    • Assignment: Case Study: Carrying the Tradition - The Survey

    • Assignment: Survey Analysis

    • Assignment: Develop Mission Statement From Case Study

    • Assignment: Definition of Goals Analysis

    • Assignment: Complete marketing messages (call to action)

  • 8

    Understanding Analytics

    • Understanding Analytics

    • Assignment: Digital Marketing in Practice -required reading
  • 9

    Preparing For Your First Campaign

    • Preparing for your first campaign

    • Guest Video - Owen Broder Survey Interview

    • Case Study: Owen Broder - Mission Statement and Goals

    • Creating a resources list

    • Assignment: Complete a resources list

    • The Right Tool for the Job - Tech Edition

    • Creating a Tool Matrix

    • Assignment : Complete a Tool Matrix
  • 10

    Creating the Campaign - Telling the Story

    • Putting It All Together

    • Spinning Storylines From A Marketing Message

    • Creating An Engaging Storyline and Call to Action

    • Setting Up Conversion Opportunities

    • Building In Milestones
  • 11

    Scheduling Updates And Launching The Campaign

    • Media Assets vs. Cost Per Update

    • Assignment: Create messaging to Tool Matrix assignments

    • Assignment: Complete The Rollout Plan

    • Assignment: Create Rollout Schedule With Milestones
  • 12

    How Are We Doing?

    • The Flow Of A Marketing Campaign

    • Analytics - The Goals vs. The Tools

    • The Economy Of Media Assets And Using Tracking Links

    • Using Analytics - Learning To Use The Tools
  • 13

    It Ain't Over Until... : Final Analysis And Performance Review

    • Creating A Meaningful Data Analysis Report

    • Data Analysis Report Sample and Template

    • Assignment: Analyze Case Study Data Sets

    • The concept of "Fan Abandonment"
  • 14

    Final Assignment

    • Instructions

    • The Survey